MEDIA PLANNING AGENCY
Maximise your digital investment with smart media planning and buying backed by data and experience
planning and application
Our media planning service utilises a multi-channel approach to digital marketing. Drive ROI through effective media buying and deliver impactful messages to your target audience at the right place and time.
Our approach to media planning
Our dedicated strategy and solutions team has access to third party research data, industry insights and analytics specialists who can interrogate first party data, to ensure that budget laydowns are deliverable and pin down the following:
- Where your audience is addressable online
- What frequency ads should run per channel throughout the campaign
- How can you make the most of your media spend
Harness a wide range of digital channels
At Brightorial , our media planning considers a combination of digital activities within the media mix. Whilst our digital strategy & solutions team are the core brain behind any campaign, our performance teams are formed of industry experts with a wealth of experience across paid media, owned media and earned media.
The value of paid social media advertising cannot be understated. Across multiple platforms, marketers recognise the revenue and reach potential of social channels. With an extensive list of targeting options , you can engage the right audience at the right time in their journey, introduce your product to a new audience or re-engage existing customers.
By developing a creative content strategy, become a thought leader within your industry through highly-effective blogs and organic social media. Content marketing is ideal for growing organic audiences, building deeper connections with current audiences and capturing data to better harness paid media.
Search engines are the front page of the internet for all user search terms. Making sure that you rank well not only means that more traffic is driven to your site, but it also provides the opportunity for greater conversions. A strong technical foundation will ensure that both your owned and earned media delivers the traffic your site deserves.
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