CONSUMER PR AGENCY
Capture your audience and drive results with creative content campaigns
pr expert
Creative content campaigns, or hero campaigns, are a common tactic within digital PR strategies and one that we believe is essential. This kind of campaign often has an asset at its core, a level of interactivity is possible and – when done well – can capitalise on a broader set of KPIs, beyond link building. With an in-house design team, a digital PR team comprising ex-journalists, traditional PRs and SEOs, and a network of development partners – plus the ability to work with your in-house team – Impression is your strategic partner for high return creative content campaigns.
Consumer PR services
As your consumer PR agency partner, you can make use of our full suite of creative content services, or allow us to support your own internal team.
Our team comprises ex-journalists, traditional PRs, SEOs and UX specialists, all of whom have extensive knowledge of the media, content marketing and how to engage different audiences. We’ll work closely with you to generate ideas that will achieve your goals, reflect your brand and align with your customers and prospective customers to drive interest, engagement and meaningful results.
Our UX designers will bring the idea to life. That means working closely with your team to understand any brand guidelines and constraints, while understanding the media landscape in order to create content that reflects your business and communicates its core offering in the right way for the press.
We recognise that the benefits of a creative content campaign are much further reaching than solely acquiring new backlinks to your domain (though this, of course, is important). We will work with you to capitalise on the broader set of benefits by advising on wider marketing activity across your business, e.g. working closely with channels such as paid social to amplify the campaign and its impact.
Where a campaign requires elements of interactivity, for example, a tool that collects data alongside campaign content, development plays an integral role in ensuring your tool or any other interactive piece of content works as it should. Our team of developers are specialists in creative content development.
Our digital PR specialists will be heavily involved in the project throughout and are responsible for its promotion to the press. We’ll identify the stories, build media lists, identify the appropriate journalists and conduct all outreach activity, aligning link-building activity with your wider business goals.
Hot It Works
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Innovation strategy focuses on fostering a culture of creativity, experimentation, and continuous improvement within organizations.
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